wafel.NOT AI AGENTS. NOT AI EMPLOYEES.
Wafel is the whole agency.
You just approve.
No agents to brief, no tools to stitch together, nobody to manage. Say what you want in one line. Strategy, content, outreach and reporting move together, and nothing goes out until you say yes.
01
Bring your brand in
Enter your website or connect your shop and channels. Wafel reads everything that’s already there.
- Your website
- Shopify
- TikTok
- Google Business
or
Starting from nothing?
Create a new brand from an idea: name, look, voice, audience and a first plan.
02
Your full brand report
Your voice, tone, look and style come first. Then your goals, and a plan to get you there.
Everything sounds and looks like you
A morning brief
Sales, traffic, campaigns and new leads in one short read, with what needs you, at your plan’s pace.
03
Found, then fixed
SEO gaps, broken links, slow pages and thin product pages, found on your site and fixed.
Found by AI search too, always working
Competitors and trends, watched
What rivals launch and what your audience talks about, feeding every plan.
And it keeps checking
New issues are caught as your site changes, before customers or search engines notice.
04
Your campaigns, planned
Your products, the dates coming up and any new launch, turned into a plan channel by channel.
- TikTok
- YouTube
- Blog
- Newsletter
- Podcast
PICTURES · VIDEOS · WORDS
Don’t like something? Just say so.
Change any picture, video or line by chatting.
Before 
“On lilac satin”
Only raw product photos?
Clean product shots, colour variations, on-model and lifestyle images, made from them.
Your photo 
On model 
Lifestyle 
White gold
05 · YOUR PART
You approve the plan
One look, one yes. Nothing is published, sent or spent without it.
Want something different?
Say it in one line: “Move the launch to Friday and add a giveaway.” The plan updates.
Ads, only where they pay back
Meta and Google ads inside a budget you approve, judged on the sales they bring.
- Meta Ads
- Google Ads
06
Everything made, in your voice
Posts, reels, stories, blogs, podcast episodes and newsletters for every channel.
Keep it going
Ongoing blog series, podcast episodes and newsletter flows, on a rhythm Wafel suggests or you set.
Launching? Make it news.
A press release and personal pitches to journalists, or a full PR launch.
07
Scheduled and sent
Each piece goes out at the right time, on the right channel.
Doors kept open
Ongoing outreach to retailers, journalists, creators and partners, each pitch ready for your yes.
Automatic follow-ups
08
New leads, handled
Sign-up forms suggested for your site and socials, then every lead managed for you.
Chat that knows your brand
On WhatsApp, Instagram or your website: answers customers and follows up leads, in your voice.
- Your website
09
Tracked, then reported
What was seen, clicked and sold. What worked and what didn’t, in your full report.
10 · ALWAYS ON
We don’t wait to be asked
New ideas, the dates coming up and your next launch, found and planned ahead so nothing is missed. Then it all starts again.
What Wafel learns shapes the next plan: back to step 04.