Leads & CRM3 stockist enquiries need a reply. One looks urgent.
“The best enquiry can disappear in a busy inbox.”
Leads prioritised, with their history and a personal reply drafted.
Open your leads
Press opportunities3 open journalist call-outs match your jewellery collection.
“Your products could be the right fit for a story in progress.”
Sources and deadlines checked. The requests are ready to review. Request monitoring follows your plan’s cadence: monthly on Starter, weekly on Growth and daily on Plus.
Review requests
Your shop4 broken links. 2 product pages missing a price.
“Small problems can cost a sale.”
Six fixes ready for your review.
Review fixes
Search & blogsPeople are searching for how to build an everyday ear stack.
“Your next customer is searching before they shop.”
A helpful blog article drafted, with links to your products.
Read the blog
Ad performance2 ads spent £340 without a sale.
“Ad spend should have a reason.”
A pause recommendation, with the results behind it. You decide.
Review the ads
Rival-ad playbookYour latest Cartier ad review is ready.
“Know what is happening around your brand.”
A rival-ad playbook, with three ideas in your own voice.
Open the playbook
AI visibilityYour brand appeared in 2 of 5 AI answers checked this week.
“Are AI answers introducing people to your brand?”
The answers, plus product-detail improvements to review.
See AI visibility
Customer retention184 customers haven’t ordered in six months.
“Your best new sale might be a familiar customer.”
A return-customer segment and an email draft.
Review the email
Team & podcastRia’s podcast episode is ready for your review.
“Your team can bring the finished work straight to you.”
The episode, show notes and social clips are together. Your final yes comes next.
Review episode
A Plus example. Rivals are watched monthly on Starter, weekly on Growth and daily on Plus.
Thinking months ahead
Your next three months
November
Black Friday: The Hoop Edit
Gift-ready hoops, a 48-hour early access for your list, creator try-ons.
December
The Christmas Edit
Gifting guides by budget, last-order dates, wrapped-and-ready reels.
January
New Year, New Piercing
Curated ear stories, piercing-studio bookings, a fresh-start email series.
From idea to every channel
Black Friday: The Hoop Edit
24pieces
Posts, reels, email, ads, a blog and a podcast. One idea becomes a coordinated campaign, ready for your review.
LARK & BERRY
Instagram
A little light. A lot of presence. Meet The Hoop Edit.
Ready to review
Facebook
Your next everyday favourite is in The Hoop Edit.
Ready to review
Reel storyboard
TikTok
One ear. Three favourites. Find your own combination.
Ready to review
LARK & BERRY
The everyday ear stack: a guide to finding your own combination.
Blog
The everyday ear stack: a guide to finding your own combination.
Ready to review
Instagram
A closer look at the pieces you’ll keep reaching for.
Ready to review
LARK & BERRY
Pinterest
Save this for your next curated ear.
Ready to review
LARK & BERRY
Pinterest
The gifting edit: for them, for you, for no particular reason.
Ready to review
Podcast draft
Podcast
Behind the edit: a short episode on building a signature stack.
Ready to review
All 24 pieces, ready to review
Meta ads
Your everyday, with a little more light. Explore The Hoop Edit.
Ready to review
LARK & BERRY
Google Business
Find your next piercing at Lark & Berry.
Ready to review
Instagram
A hoop, a dot, a little constellation. Make it yours.
Ready to review
Reel storyboard
YouTube
The curated ear: a short guide to building your stack.
Ready to review
L&BLARK & BERRY
One good hoop changes the whole stack.
Threads
One good hoop changes the whole stack.
Ready to review
LARK & BERRY
A little something, just for you. Your early-access invitation.
Email
A little something, just for you. Your early-access invitation.
Ready to review
Instagram
Small stars. Main-character energy.
Ready to review
Reel storyboard
TikTok
From the first hoop to the final detail. Build the stack.
Ready to review
Facebook
A very good place to start your gift list.
Ready to review
Instagram
The Floating Diamond Brilliant Drop Hoops. A gift with movement.
Ready to review
LARK & BERRY
Your favourites, wrapped in a little anticipation.
Email
Your favourites, wrapped in a little anticipation.
Ready to review
Meta ads
Your invitation to The Hoop Edit. Early access is open.
Ready to review
LARK & BERRY
Black Friday: The Hoop Edit. Every detail, in one place.
Website
Black Friday: The Hoop Edit. Every detail, in one place.
Ready to review
Reel storyboard
TikTok
Three ways to make the stack your own.
Ready to review
Meta ads
Your next everyday signature. Find it in The Hoop Edit.
Ready to review
LARK & BERRY
One last look at The Hoop Edit. Your favourites are waiting.
Email
One last look at The Hoop Edit. Your favourites are waiting.
Ready to review
24 pieces, ready for your yesReview each piece, or approve the whole campaign. This is an interactive example.
YOUR CREATIVE STUDIO
Make it. Then make it yours.
A film, a new look, a voice for your brand. Create it with Wafel. Shape it with a conversation.
WafelYour creative studio.Illustrative workspace
From your first clip to your final cut.
Bring footage for an automatic edit, or start a new video with your products and brand images.
Drop in your clips.
Wafel brings the cut, music and captions together.
Your footage → a finished edit
Start with your brand.
Create a new video from your product photos and visual world.
Your products → a new film
Just tell Wafel
“Keep the visuals. Change the music.”
I’ll try a new soundtrack for you to review. Your original stays available.
“Make a shorter cut.”
“Add our launch message.”
Made with Wafel · 16-second jewellery film
Play the existing film. The conversation beside it illustrates how you could refine your own.
A new setting. The same product.
Describe the change. Compare the result beside your original.
Before
After
Just tell Wafel
“Put this serum on lilac satin.”
Same product. A softer setting, ready to compare.
“Try warmer light.”
“Make a square version.”
Your original and the new direction, together for review.
Give your brand a voice.
Start with a topic or script. Wafel creates the episode with an AI voice, then brings the transcript, notes and clips together.
LARK & BERRYEpisode concept
The everyday diamond
Script preview
“The pieces we reach for every morning become part of our story. Today, we’re talking about the little details that make an everyday diamond feel like yours.”
Illustrative script preview. No episode audio has been generated in this demo.
Just tell Wafel
“Turn our guide to everyday diamonds into a podcast episode.”
I’ll shape the script in your brand’s voice, then generate the episode with an AI voice. You review the result before sharing.
01
Shape the script
Your topic, your perspective, your brand voice.
02
Generate with an AI voice
Choose a voice. Wafel turns the reviewed script into an episode.
03
Bring the episode together
Audio, transcript, show notes and clips for review.
One episode, more to share
Episode audio
Transcript & notes
Social clips
Your direction. Your final yes.Describe Create Refine
Scripted examples with illustrative brands and images. No new media is generated or published here. New images, video and AI-voice episodes use your monthly credits.
02 / MADE FOR WHAT YOU MAKE
Your product. Your world.
From your first product to your next collection. Campaigns, content and customers, all built around your brand.
Beauty & skincare
Fashion
Food & drink
Home & living
Jewellery
Accessories
Sport & activewear
Wellness
“Turn this into my next big launch.”
“Find the shops that should stock us.”
“Same product. A whole new campaign look.”
Illustrative campaign concepts, created with AI.
03 / FROM FIRST HELLO TO LOYAL CUSTOMER
From first hello to what comes next.
Turn interest into a relationship. Capture the lead, keep the context and carry the conversation across your connected channels.
WafelEvery customer, more connected.Interactive examples
“Make a product finder. Bring new sign-ups into my CRM.”
A reason to stay. A way to stay in touch.
A form, quiz or product finder, made around your brand and connected to your contacts.
Ready for review
LARK & BERRYProduct finder · preview
Find your everyday pair.
What feels most like you?
Everyday gold
A little sparkle
Something bold
maya@example.comEmail my edit
Send me my edit and occasional updates. I can unsubscribe.
One connected flow
01
Make something useful
A product finder, a sign-up form or a booking request.
02
Add an opt-in form
After the finder, invite them to save their edit and stay in touch.
03
Prepare the next touch
A new contact in your CRM. A welcome message ready to review.
Your finder, opt-in form and welcome email are drafted. I’ve mapped the form answers to your contacts, ready for your review.
Review the experience, the questions and the consent wording before it goes live.
“Show me where Maya came from and what to send her next.”
The person behind the lead.
Their recorded source, form answers, conversations and purchase history, ready for the next conversation.
Ready for review
Source, answers and activity
A recorded first touch
Instagram source saved with her sign-up.
Source
Completed your finder
Chose “Everyday gold” and left her email.
Then
Added to your contacts
Her source, form answers and consent stay together.
Saved
Placed her first order
Modernist hoops · order recorded from Shopify.
Purchase
Suggested next step · draft
Maya, a little care for your new pair.
Thanks for choosing your everyday pair. Here’s the care guide, and a few ways to make the look your own.
Use the context to plan a follow-up or build a segment. You choose what gets sent.
“Learn my brand. Answer customers automatically. Bring in my team when needed.”
AI that knows your brand.
Train your bots on your products, FAQs and brand voice. Let them answer automatically on WhatsApp, Instagram, Messenger and your website.
AI support · example
Trained on your business
Example bot setup
Your brandVoice, tone and how you help
Your productsDetails, sizing and care
Your knowledgeFAQs, policies and useful answers
One trained AI. Connected channels.
Everyday questions answered. Your team handles the exceptions.
WhatsAppAI auto-reply
Maya Chen · a question about her hoops
Maya
How should I look after my hoops?
Example AI reply
Hi Maya, gently wipe your hoops with a soft cloth and store them separately. I can also help you find the full care guide for your pair.
Product care guide + brand voice
Routine care questions answered automatically from your knowledge.
InstagramAI auto-reply
Instagram message · product enquiry
Ellie
I love these. Could you help me find the right size?
Example AI reply
Of course, Ellie. Which pair caught your eye? Send the post or product name so I can find the right sizing details for you.
Product knowledge + sizing guidance
Asks a follow-up when it needs more detail.
Website chatbotAI auto-reply
Website chatbot · guided product discovery
A new visitor
I’m looking for a gift. Where should I start?
Example AI reply
Let’s find something that feels like them. Would they choose everyday gold, a little sparkle or something bold?
Product knowledge + brand voice
Helps shoppers explore your products in your voice.
MessengerAI → team
Messenger conversation · order enquiry
Jordan
Can I change the delivery address on my order?
Example AI reply
Hi Jordan, I’ll bring in our team to check the order before confirming a change. They can pick up the conversation here.
Order-change policy + handover rule
Hands over an order change to the team, with the conversation attached.
You enable the channels and set the rules. Your team can step in whenever they’re needed.
Your rules. Your team stays in control.Scripted examples · no messages are sent
Illustrative workflows with fictional contacts and conversations. Nothing here is collected, sent or published.
04 / QUESTIONS
Questions brands ask
Do I have to change my shop or my tools?
No. Wafel connects to your Shopify store, ad accounts, analytics and inbox and works with what you have.
Will it change things without asking?
You approve fixes, campaigns and ad changes. Trained AI replies can run automatically on the channels you enable, within the reply rules you set.
We already send email with another platform.
Wafel can bring your list across and send for you, priced by the 10,000 sends, or keep writing for the platform you use.
Does Wafel spend my ad money?
Your budget is paid to Meta and Google directly. Wafel works inside the budget you set, and only after your yes.
Can my team use it?
Starter includes two team members, Growth includes five and Plus includes ten. Extra members are $5 each a month. People who only approve or view are free.
STARTER · $249 A MONTH
Your whole brand, run for you.
Campaigns, leads, CRM, search and creative editing in one connected workspace. Start with 15,000 credits a month and two people on Starter, with your business read every morning.
Instagram
wafel.
November
December
January
Pinterest
Podcast draftPodcast
