Your brand. A whole company behind it. This is Wafel.

Not AI agents. Not AI employees. Wafel is the whole agency.

No agents to brief, no tools to stitch together, nobody to manage. Say what you want in one line. Strategy, content, outreach and reporting move together, and nothing goes out until you say yes.

WHAT THE AGENCY DOES

• AaYour fonts

  Your look
  No brand yet? Start one

  Your Brandbook

  Your voice, tone, look and style come first. No brand yet? Wafel builds one for you, fully, from name and logo to voice and look.

• EXAMPLE

  Grow my brand 30%

  PlanContentAdsOutreachWeekly check-in
  On Growth and Plus

  Give Wafel a goal, like “grow my brand 30%”BETA

  Set a target. Wafel plans the work across every channel toward it, tracks progress and adjusts as it goes.

• EXAMPLE

  MORNING BRIEF · 7:00Hoops up 12% · Marquise low on stockHoliday campaign plan ready Start creating2 review replies drafted ApprovePress wants products like yours. Pitch drafted Send

  Your morning brief, every day

  Your business watched every night, and what matters waiting for you each morning.

• EXAMPLE

  Do these come in silver?Yes, the Marquise comes in silver too. Want the link?Lead scored · followed up
  Trained on your brand and all your data

  Every customer answered, in your voice

  On your website chat, DMs, WhatsApp and email. 1,500 to 15,000 replies a month, by plan, and every lead scored and followed up.
• NEW

  →

  

  

  

  Product page liveReady for a campaign

  New collection, sketch to shop

  Upload sketches or pictures. Wafel makes every variation, like yellow and white gold, plus on-model pictures and product pages, publishes them, and your launch is ready to plan.

• Make a launch campaign for the hoop collection

  

  →

  MTWTFSSpostemailreelad

  One prompt, a full campaign

  Your real products in lifestyle pictures, and a calendar of when everything goes out.
• Make it 15 seconds and add captions

  Clips trimmedCaptions added9:16 · 1:1 · 4:5Background swappedRetouched
  Edit by chatting · no new editor to learn

  Your clips and pictures, edited

  The Media Lab and Video Creation Lab auto-edit your clips and touch up your images, sized for every channel.

• The Hoop EditShop the edit

  LARK & BERRYIssue 03 · Autumn

  Linked to your shopIn your newsletter

  Landing pages and your own digital magazine

  Made in your look, connected to your shop, ads and emails, and live in a click.

• 

  

  Weekly articlePodcastGift guideCommunity replies

  Blogs, podcasts and guides that build authority

  A weekly article, podcast drafts and seasonal gift guides, on a rhythm Wafel suggests or you set.

• Meta descriptions added 42 productsAlt text added 118 imagesBroken links fixedSlow pages fixed

  “gold hoop earrings” · real search data

  Help AI find you

  Missing meta descriptions and alt text written for your products, broken pages fixed, and SEO and AI search planned from real search data.

• EXAMPLE

  PRESSVogue is looking to cover brands like yours.

  CREATORSReached out to 50. 8 want to collab.

  Press, creators and shops, found for you

  Journalists, creators and stockists found, pitched and followed up.

• Rival’s ad

  

  Rival started a 20% saleGold hoops trending

  Your rivals and market, watched

  Their ads, launches, prices and trends, and the ads Wafel proposes for you in reply. “Make similar” never copies their name.

• Budget moved to the winner +$30 savedNew ad written for youChanges that worked 6 of 8Shop sales vs Meta’s claim 9 vs 12
  Measured against your real sales

  Your ads, fixed every week

  Meta and Google ads watched and fixed weekly, new ads written for you, and every change checked a week later against your shop’s real sales, not the platforms’ claims.
• Welcome to Lark & Berry

  OPENEDNext message

  DIDN’T OPENA different next message

  Newsletters and flows, on auto

  A newsletter made for every campaign, plus flows where each fork gets its own next message. Sent by email and WhatsApp.

  SMS coming soon
• What sold best last month?Marquise hoops, 38% of sales.Any results from our hoop press release?Picked up by 14 outlets. 3 journalists asked for samples.

  Ask anything about your business

  Chat with Wafel on every page and on your phone.

• EXAMPLE

  SALES · LAST 7 DAYS$4,280

  What worked: reels cut from your clips

  SalesAdsSearchSocial

  All your numbers, understood

  Sales, ads, search and social in one place, explained in plain words. Wafel learns what works for your brand and uses it in the next plan.

All numbers on the cards are samples. Example images are AI-created for an illustrative brand.

No flows to build. No agents to build. (Just plug in and play.)

And it keeps learning from every result.

You approve what gets published, sent or spent.